In January of 2001, the US Army introduced a new slogan to replace the classic “Be All You Can Be” which young men had recruited under for over two decades. The branch’s new slogan was “An Army of One”, signalling a brand new take on a force that wanted desperately to reinvent itself. Those behind the slogan sought to re-humanize the Army, atomize it, bring it down to its individual components, i.e., the people who filled its ranks. It would be, they hoped, the slogan of a new Army that through the strength of its individuals helped make the world a better place. Over the next 5 years, however, it became the slogan under which men and women all over the world would sign up to fight in Afghanistan and Iraq as part of what became known as the Global War on Terror.
The slogan communicated the complete antithesis of everything an…This post was originally published on this site