Behind Dollar General’s Strategy to Dominate Rural America | The Economics Of | WSJ

The following video is brought to you courtesy of the Wall Street Journal YouTube Channel. Click the video below to watch it now.

Dollar General has reported 31 consecutive years of growth and is opening new U.S. stores every day. In this video, WSJ takes an inside look at how the discount retailer keeps expanding while maintaining prices significantly lower than many grocery and drug stores. Photo: Matt Disbro for The Wall Street Journal

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