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Ben & Jerry’s Controversy: Fueling the Flames of Corporate Wokeness

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Ben & Jerry’s faces backlash over a controversial statement claiming the United States is built on “stolen Indigenous land.” The ice-cream brand’s audacious call to action, released on Independence Day, sparked immediate outrage on social media. The statement, accompanied by a blog post, ignited calls for a boycott. Critics accused Ben & Jerry’s of disregarding traditional celebrations and engaging in corporate “wokeness.” Political responses varied, with some dismissing the claim outright. This isn’t the first time the company has waded into sociopolitical issues, as they previously halted Twitter advertisements and faced boycotts over their stance on Israel. The fallout from this latest controversy puts Ben & Jerry’s at a crossroads, testing its relationship with customers and raising questions about the role of corporations in societal debates.

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