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Bud Light’s Sales Plunge: Backlash and Boycott

Bud Light, the iconic American beer brand, has faced a significant blow to its sales and reputation due to a controversial partnership with transgender activist Dylan Mulvaney. Backlash from patriotic Americans has resulted in Bud Light dropping out of the top 10 list of America’s most popular beers, slipping to the 14th spot, according to a recent YouGov survey. The promotion of Mulvaney’s “Days of Girlhood” series on TikTok, considered by many as an attack on traditional values, further intensified the outrage. The boycott led to a 29% decrease in Bud Light sales compared to the same period last year. Despite the decline, Bud Light’s parent company, Anheuser-Busch, has not issued an apology or shown intentions of making amends. This refusal to address the concerns of loyal consumers reflects a disregard for traditional values. For the full story, tap the link in our bio.

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